COVID-19 information campaign

Supported By

Hotıì ts’eeda
Category: 
Community / Patient Engagement
Knowledge Translation
Project Year: 
2020-21

Hotıì ts’eeda has developed a number of culturally safe resource materials that:

  • Present federal and territorial government advice on pandemic safety measures through a cultural lens, and
  • Bring Indigenous knowledge and experience into the discussion about the COVID-19 pandemic. 

The initial information campaign called Our Home is Our Camp was done in partnership with FOXY  (Fostering Open eXpression among Youth), and in coordination with the Government of the Northwest Territories, Department of Health and Social Services (GNWT-HSS).

Working with Dehcho Dene artist Melaw Nakehk’o, a poster series was developed and shared with NWT residents (in all NWT languages) using culturally-relevant and photos illustrations that convey the importance of social distancing and safe on-the-land practices in all languages of the NWT. Several of these infographics were mailed directly to NWT communities, for posting at local stores and offices, in all official languages of the NWT.

Based on the positive response these posters received, Hotıì ts’eeda went on to develop additional information-sharing initiatives, including:

  • A Facebook live online COVID-19 Sharing Circle that featured Northern Indigenous knowledge holders, about culturally-informed ways to stay safe and healthy during the COVID-19 pandemic;
  • An Information is Medicine poster designed to provide contextual information to healthy service providers and the public about the devastating history of epidemics and disease in the territory;
  • An Information is Medicine interview series hosted by Tłı̨chǫ youth Jocelyn Zoe that explores key questions and concerns related to the COVID-19 pandemic with various Indigenous knowledge holders.